IMS Marketing implement Wizuda to ensure compliant file sharing

IMS Marketing use Wizuda Compliant File Share to comply with strict GDPR requirements for marketing organisations. As Ireland’s only dedicated technical marketing company, IMS Marketing have worked with internationally focused companies from early stage start-ups to multinationals since 2007.

The Challenge

The GDPR poses a very difficult challenge to businesses from all industries, especially marketing. With a significant amount of data being transferred between marketing companies, clients, third party suppliers, and others on a daily basis, it was crucially important for IMS Marketing (a 16 person B2B marketing agency) to ensure that stringent data protection systems were in place to avoid a data breach. “We transfer large amounts of personally identifiable data internally and externally on a daily basis, so it was extremely important for us to ensure we were sharing these files compliantly under the GDPR,” explained Kevin Moran, Managing Director of IMS Marketing. 

Another challenge faced by IMS Marketing was the sharing of large files such as images, videos and designs. Email was unreliable due to the limitations onfile size. It was important for IMS to change their method of sharing files to enable them to share files of unlimited size quickly and securely. Karagh Kelly, Operations Manager at IMS Marketing added, “We share large files within the organisation and to our client’s every day, so the need to implement a fast and compliant file share solution was pivotal to the effective running of our organisation. We were having difficulty finding a platform to share large files securely and within a reasonable time frame. Wizuda has solved that problem.”

The Solution

Wizuda’s Compliant File Share solution provides IMS Marketing with an easy to use alternative to email for file sharing. The Secure File Share features coupled with a multitude of compliance features empowers IMS to share files in accordance with the GDPR requirements.“Wizuda’s CFS solution was implemented quickly and flexibly, and our employees were up and running straight away. The audit trail availability simplifies data protection audits, providing us with an understanding of our own compliance and how we can prove we are sharing files compliantly under the GDPR in the event of a data protection audit.

 As well as this, no file size limitation adds real value to the running of our business, and indeed to any marketing agency, allowing us to send and receive unlimited sized files to internal and external parties,” added Kevin Moran.Karagh Kelly added, “The ability to custom brand the Wizuda platform was a big advantage for us, allowing us to reskin the platform with our own branding and demonstrate our compliance credentials to our customers. We have seen an increase in trust among our customers since the implementation of Wizuda’s CFS system, as our customers are assured that we are taking GDPR compliance seriously.

Find out how Wizuda can enable you to implement GDPR compliant file sharing.

Download case study here.